‍Dubai's first snow ice cream concept is more than a trend—it’s a heartfelt, health-forward café built on care, clean ingredients, and a love for life by the sea.

‍

The Story Behind SNUW

SNUW was created by Rasha Khalil—a mother of six, a believer in wellness, and the proud parent of a child of determination. The brand was born from her vision of sharing food that heals, connects, and brings joy. Inspired by her son, SNUW is more than a business—it’s a tribute to inclusion, family, and everyday moments that matter.

The name itself carries meaning: spelled SNUW, it swaps the "O" for a "U" because, as Rasha says, "we put you in SNUW."

What Makes the Food Different

SNUW doesn’t follow trends—it sets its own. Every ingredient has a purpose, and every dish is designed to nourish without compromise. There’s no seed oil in the kitchen, no artificial flavors, no mystery sauces. Instead, you’ll find:

• Olive oil only (used at room temp)
• Hormone-free meats
• Additive-free fruits and vegetables (delivered within 3 hours)
• Collagen-infused stocks and sauces (no powders)
• Pure peanut butter—just peanuts

Healthy here doesn’t mean bland or restrictive. It means smart, flavorful, and feel-good.

Sourcing & Sustainability

SNUW's kitchen is small by design. They work with flexible suppliers to ensure they only order what they need, avoiding waste entirely. What doesn’t get sold is given to staff, and all packaging—from cups to spoons—is biodegradable or made from bagasse.

Even the snow machines are custom-engineered to run on minimal electricity, manufactured in Germany as part of a broader sustainability vision.

The “Snow” Ice Cream Concept

Yes, SNUW created its own category.

Not gelato, not soft serve, and definitely not crushed ice. SNUW ice cream is made with patented technology that produces fluffy, flavorful "snow" with no preservatives, no dyes, and only real ingredients.

You’ll taste mangoes sourced from specific regions, chocolate that clocks in at just 100 calories per 500ml, and toppings that never overpower the natural taste. It’s cooling, comforting, and completely unique to Dubai.

The Atmosphere: Community, Mental Health & Inclusion

SNUW is deeply rooted in social purpose. It’s fully wheelchair accessible and designed to welcome people of determination—not just as guests, but as team members. There are plans to employ people of determination on flexible terms that match their needs.

Every Friday, SNUW offers free, confidential mental health sessions as part of their CSR commitment. The vibe is relaxed, personal, and community-driven—there’s a sofa area, charging points, and a playlist designed to lift your mood.

Must-Try Menu Highlights

• Portobello Egg Stack with Maple Syrup: Sweet meets savoury in a breakfast you’ll crave all day
• Tuna Tartare with Snow Ice Cream: Unusual, addictive, and surprisingly balanced
• Stracciatella Eggs: Like eating marshmallows with figs and strawberries
• Snow Ice Cream (any flavor): Just pick one. You can’t go wrong.

Everything is reviewed and approved personally by Rasha, so while there’s no "signature" dish, every item is served like it is.

Why It Belongs at Kite Beach

SNUW fits into Kite Beach because it’s built for people who live wide open: sun seekers, wellness lovers, families, solo diners, and everyone in between. It's where a health-forward menu meets beachfront energy and real community.

Among all the healthy food options on Kite Beach, SNUW is the only one that combines clean eating, social purpose, and 24/7 availability.

How to Visit

You’ll find SNUW nestled on the boardwalk at Kite Beach Dubai, easily accessible whether you’re coming from a morning workout or a sunset stroll. It’s open 24 hours a day, with seating designed for comfort, community, and calm.

Website: www.snuw.com